Why Your Campaign Was Suspended
A suspension is different from a rejection. It means your live traffic was monitored, flagged for a violation, and shut down by the carriers. This is a severe enforcement action that requires immediate, careful remediation.
Common Suspension Triggers
SHAFT Violation
Sex, Hate, Alcohol, Firearms, or Tobacco content detected. Often triggers a permanent ban.
High Opt-Out Rate
If your opt-out rate exceeds carrier thresholds (typically >3%), traffic is automatically suspended.
Phishing Detection
Suspicious links (like public URL shorteners) or "urgent" language flagged as potential smishing.
Steps to Recover
Recovery is possible for most non-malicious violations, but you must prove you have fixed the root cause.
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1
Identify Severity Level
Check your carrier notification. Severity 0 (e.g., Phishing) is an immediate, often permanent block. Severity 1-2 (e.g., Opt-Outs) allows for remediation.
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2
Fix the Root Cause
Scrub your contact list of all opt-outs. Remove prohibited keywords. Switch to branded short links. Update your website's privacy policy.
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3
File an Appeal
Submit an evidence packet to your provider. Include screenshots of your new opt-in flow and a written explanation of the fix.
Violation Severity Matrix
T-Mobile and other carriers classify violations by severity to determine penalties.
| Severity | Violation Types | Consequence |
|---|---|---|
| Tier 0 (Critical) | Phishing, Smishing, Social Engineering | Permanent Ban + Fines |
| Tier 1 (High) | SHAFT Content (Cannabis, Loans) | Suspension + Remediation |
| Tier 2 (Medium) | High Opt-Out Rate, Grey Route | Temporary Block |
Prevention Strategy
Once reinstated, ensure you stay compliant.
Content Filtering
Use our validator to pre-screen messages for prohibited keywords.
List Hygiene
Remove inactive numbers and opt-outs immediately to keep error rates low.
Daily Monitoring
Watch your delivery rates. A sudden drop often precedes a full suspension.
Draft Your Appeal
Need help navigating the appeals process? Our experts can guide you through the remediation checklist and evidence gathering.
Start RemediationFrequently Asked Questions
How long does an appeal take?
Will I get my fees back?
Can I just register a new brand?
Legal Disclaimer: This content provides general information about carrier suspensions and appeals processes. It does not constitute legal advice. Final decisions on suspension and reinstatement are at the sole discretion of mobile carriers. MyTCRPlus does not guarantee reinstatement.